Specific Space
Modern
Architecture
Firm
Client
Specific Space
Services
Branding
Video
Photogrpahy
MARKETINGWeb Design
01
Overview
BE SPECIFIC
Great architecture begins with listening, Every building has its own story. Specific Space has been bringing people, purpose, and spaces together for the better part of 2 decades. When looking to rebrand their contemporary corporate architecture firm we were all excited for the opportunity to showcase their beautiful work. When showcasing anything contemporary the work speaks for itself. Newstream created an understated sophisticated branding that is begging to be paired with beautiful architecture. Whether creating look books, specs sheets, or bidding for the next upscale hotel, specific space’s new brand positions themselves as a architecture firm with big shoes to fill.
Branding
02
Specific
Shapes
Architecture is all about structure, calculated measurements, and universal design principles. With that in mind, we created the design DNA of Specific Space to connect with all of life’s underlying structures.
Pushing the boundaries of traditional grid structures, we aligned the hexagonal grid with sufficient negative space creating a geometric ‘S.’ This fun shape serves as a visual identifier as well as the playground to showcase each specific space’s elements and unique features.
Web Design
03
Build for
Growth
With humble beginnings in Waco TX, Specific space has grown their portfolio 10x while serving as a primary architectural design firm for IHG and the Marriott Hotel groups. Their commitment to inspire creativity and conversation through their unique specific spaces is leaving a footprint in the hospitality industry across the south and southwest region of the United States.
