Gides
Social Platform
For Sharing
Knowledge
Client
GIDES
Services
Branding
Video
MARKETING
Product Design
01
Overview
Share Smarter
The tagline in of itself is a bit of an oxymoron. But then sharing information on the interweb these days in anything but sensical. To help bridge the gap on what an ordinary person can create with a cell phone, verse a more affluent individual with the latest computer and design background, gides® has created the most powerful no code blog posting platform.
But perhaps the most powerful thing is what users can do with your unique 'post' type. You can monetize your content by placing it into private channels, sell local tour gides, document your latest vacation, or plan your vacation and then document it by adding your photos, videos, and maps all while following along your own gide!.
Branding
01
Guided
Information
To highlight this new way of sharing information we baked the information symbol into the logo icon. The
Continuing with the shapes found in the logo, we embraced the lines and ‘dots’ similar to the ‘i’ letter form to symbolize check points along the guided path. Much inspiration was taken from Massimo Vignelli’s NYC subway Maps, but we’ve pushed the concept to no limits with grids, colors, or shapes. Each gide is unique.
Messaging
01
Literally
Missing 'U'
Straight and to the point, gides messaging literally addressed the elephant in the room. gides is missing a ‘u.’ Add to that, the app gides literally is missing you as a new user, and the message hits on all cylinders.
To bring the message home, directed the campaign to mimic missing posters that you might see on a telephone pole. The added visual communication stops you in your tracks and begs immediate attention to see what might be missing.
