Craft & Vine
Upscale Taproom + Eatery
Client
NC Partners
Services
Branding
Video
Photogrpahy
MARKETING
01
overview
FINE MARKETING AND DINING
We’ve been cooking up something in the kitchen for you with Craft & Vine. The new premiere gastropub in North Texas brings a unique dining experience to the foodie population. Immediately upon entering Craft & Vine you know you’ve entered another world of dining. With the latest technology built into their taps and ordering process, we captured this feeling in everything.
Summary
01
Quality +
Quantity
Boasting the best of Texas on your plate and in your glass, Craft and Vine made it abundantly clear that their dining establishment was ‘Deliberately Different.’ Much of the signage and media advertisements included the visual language supporting the linear patterns and beautiful food imagery. The media mix was highly active making use of animated gifs, pixelgraphs, and videos.
Branding
02
This +
That
With a self pour tap wall serving over 66 different beers and wines, plus a rotating seasonal menu serving full and shared plates, it is easy to see why you want to try it all. Variety is the spice of life and when creating the messaging and branding for C&V the main goal was to showcase the many beautiful entrees, cocktails, and deserts.
When it came to font selection for we could balance within a stylized custom serif and classic brandon grotesque. In the stylized font the diagonal bar pattern carry’s the energy of this gastropub, as it half full letterforms mimic the act of filling your glass.
