MODERN ARCHITECTURE FIRM
Client
Specific Space
Services
Branding
Marketing
Web Design
Website
Specificspace.com
OVERVIEW
Be Specific
Be Specific
Great architecture begins with listening, Every building has its own story. Specific Space has been bringing people, purpose, and spaces together for the better part of 2 decades. When looking to rebrand their contemporary corporate architecture firm we were all excited for the opportunity to showcase their beautiful work.
When showcasing anything contemporary the work speaks for itself. Newstream created an understated sophisticated branding that is begging to be paired with beautiful architecture. Whether creating look books, specs sheets, or bidding for the next upscale hotel, specific space’s new brand positions themselves as a architecture firm with big shoes to fill.
ART DIRECTION
Highly Structured Art Direction
Highly Structured Art Direction
Architecture is all about structure, the rules, calculated measurements, and universal design principles. With that in mind the very DNA of Specific Spaces brand to connect with the underlying grids that make these beautiful structures. Pushing the boundaries of traditional grid structures, Newstream aligned the hexagonal grid with the geometric ‘S’ created in the negative space of the main local symbol. This fun shape serves as a visual identifier as well as the playground to showcase each specific space’s elements and unique features.
SUCCESS
Build for Growth
Build for Growth
With humble beginnings in Waco TX, Specific space has grown their portfolio 10x while serving as a primary architectural design firm for IHG and the Marriott Hotel groups. Their commitment to inspire creativity and conversation through their unique specific spaces is leaving a footprint in the hospitality industry across the south and southwest region of the United States.
