Fast Casual Lit Chkn
Client
Soul Bird
Services
Branding
Web Design
Marketing
Photography
Video Production
Website
soulbirdchkn.com
When inventing the concept, the fact that their menu was not ‘Soul Food’ made our branding task a little more challenging. Asking ourselves what did it mean to have soul or embody soul visually. There’s a reason why you don’t see ghosts of animals on grocery store packaging or realistic photos of cows on your big macs…..
Answering that question we turned to the image and concept of the flame. The internal fire that leaves you when you leave this earth, and the lip smacking heat that Soul Bird brings with their garlic buffalo sauces or Gochujang Tenders.
Taking this into account and trends in the times, we embraced the flame and used the tagline ‘Lit Chicken’ or should we say ‘Lit CHKN.’ The food truly is amazing and their chicken is taking over downtown roanoke one bite at a time.
Less is more. When you are asking a restaurant to purchase anything it is a big deal starting out. Who are we kidding, this is one of the most cut-throat businesses there is. And if you don’t understand small businesses then you know when it comes to marketing materials. They have to do more with less. When we designed the menus for Soul Bird we combined both the catering and main menu to a front and back rack card. These are stapled to every to-go order, handed out freely at the register, placed in windshields of cars in the parking lot. You name it, we were able to make a necessity for the restaurant a marketing piece as well. Multi-tasking design.
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