Fast Casual Lit Chkn

Client

Soul Bird

Services

Branding
Web Design
Marketing
Photography
Video Production

Website

Fast Casual Lit Chkn

Client

Soul Bird

Services

Branding
Web Design
Marketing
Photography
Video Production

Website

OVERVIEW

Peace, Love, and LIT CHKN

It’s Lit! Soul Bird was birthed out of the ashes of what chicken restaurants should be. The flavor lives on in their precious pollo recipes as they serve up gourmet sandwiches, wings, tenders, and salads with… you guessed it ‘chicken.’

When inventing the concept, the fact that their menu was not ‘Soul Food’ made our branding task a little more challenging. Asking ourselves what did it mean to have soul or embody soul visually. There’s a reason why you don’t see ghosts of animals on grocery store packaging or realistic photos of cows on your big macs…..

Answering that question we turned to the image and concept of the flame. The internal fire that leaves you when you leave this earth, and the lip smacking heat that Soul Bird brings with their garlic buffalo sauces or Gochujang Tenders.

Taking this into account and trends in the times, we embraced the flame and used the tagline ‘Lit Chicken’ or should we say ‘Lit CHKN.’ The food truly is amazing and their chicken is taking over downtown roanoke one bite at a time.

THE FOOD

Best Chicken Sandwich, Tenders, and Wings in Dallas

With a tag line like Lit Chkn you have to bring character to the concept. Soul Bird was born out of the ashes in a tiny town of Roanoke Tx. Serving gourmet chicken sandwiches, salads, wings, and Tenders. Soul Bird makes the case for having the liveliest chicken sandwiches in Texas.

With a tag line like Lit Chkn you have to bring character to the concept. Soul Bird was born out of the ashes in a tiny town of Roanoke Tx. Serving gourmet chicken sandwiches, salads, wings, and Tenders. Soul Bird makes the case for having the liveliest chicken sandwiches in Texas.

MENU AND CATERING

Say More With Less

Less is more when you are working within a restaurant budget. This cut-throat businesses requires you to know small business budgeting. Understanding this we incorporated cost saving marketing materials combining both the catering and main menu to a front and back rack card, optimized built in toast marketing, and were selective with display signage.

Multi-tasking design and building out important key collateral helps to keep the user journey at the forefront of your marketing. The overall mix was a success, guiding Soul Bird up the Eater charts and into the mouths of hungry patrons.