Masterclass and Online Education for Creatives
Client
MZed
Services
Branding
Web Design
Marketing
Website
mzed.com
How does one give birth to the same baby twice? From MZed’s conception Newstream was there when the first business name was sketched in pencil. So when MZed contacted us for a rebrand after their 2nd attempt to keep up with their audience we were excited.
How does one give birth to the same baby twice? From MZed’s conception Newstream was there when the first business name was sketched in pencil. So when MZed contacted us for a rebrand after their 2nd attempt to keep up with their audience we were excited.
When we were addressed with the project, Newstream was already familiar with the brand from helping produce their last 5 tours. MZed has been a leader in the online education for creative professionals for the better part of a decade, pioneering the masterclass industry before it was a thing.
Much of what we tried to embody with the new brand was the forward thinking nature of it’s material. The ligature created with the M and Z brought harmony to the logo while taking the colors out of the letters made the logo more easily adapted to future projects.
After we took the color out of the letters in the logo we still had one issue. Colors where such a strong part of the previous logo and needed to be included in the remake. To keep tradition we categorized the areas of creative training (photography, filmmaking, design, and audio)
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