Nystrom Group
Luxury Real
Estate Team
Client
The Nystrom Group
Services
Branding
Video
Photogrpahy
MARKETING
01
Overview
Abundance is a mindset
Having grown both the number one real estate brokerage and team in North Texas was a true honor, but it was a road hard traveled. The abundance of gratitude we have for our clients for their years of trust in growing their real estate portfolios has no shortage of words. The Nystrom Group started as a 1 man operation and grew to the top of the real estate charts within a decade. Their humble beginnings were never forgotten as the team built a legacy of integrity and trust within their group of talented agents.
Summary
01
Luxury
Listings
Selling peoples most valuable asset.
Earning someone’s trust takes to a whole other meaning when you are responsible for selling their most valuable asset. Marching up the ranks of real estate listings to sell multi-million dollar homes was once a rare occurrence before the inflation from Covid.
At the time when online real estate platforms were just starting to take over the market share of leads, The Nystrom Group built its funnel through a healthy referral business and local reputation. As area experts in North Texas, this meant keeping up with all the new real estate developments and being connected to surrounding community.
Branding
02
Touch
of Class
Luxury Real Estate Branding
In an industry where you see more home and key borders than a business card rack at Home Depot, it was important to portray The Nystrom Group as a premiere Realtor group. Taking in to consideration the movement of AIRbnb and owning vacation homes we wanted to visually communicate the vacation lifestyle within the brand.
Many of the homes in the desired market often looked like hotels rather than individual residences. And when taking in their photography with a logo mark, we wanted to embody a luxury boutique hotel.
Digital
Marketing
The dawn of tech companies and Instagram
In the world of real estate personal websites have taken a backseat to your larger tech companies such as Realtor.com or Zillow. The truth is every realtor needs the ability to search for homes on their websites, but no one ever does search for homes on slower inferior websites.
Utilizing a preexisting IDX technology from Home Junction, The Nystrom Group was able to focus its digital efforts on creating premium content and branding all touchpoint and listing platforms.
Once we created a consistent corporate identity, the big marketing breakthrough came in the form of writing premium blog articles , instead of filling finite instagram feeds. This evergreen content connected to social media links built up a healthy stream of unique visitors and SEO.
Digital Marketing
03
